Reviving tradition in a city going sober

By Arran Munro

Iconic Glasgow venue, Driftwood, is set to reopen at the end of this month. Launched in the late 1990s, it quickly established itself as a staple of Glasgow's nightlife, especially among students and young professionals.

This remained prevalent until recently due to it being an affordable place for budget-friendly drinks, lively atmosphere and a starting point for many nights out beginning in Sauchiehall Street. This was until the pub disappeared from social media in the summer, leaving many young people's night out plans empty.

However, it has been announced that there is new ownership, there is hope to inspire people to return with a refreshed vision for the future. 

Their advertising campaign includes throwback themed nights, a range of new cocktails, DJ’s and more. But is that enough to inspire the return of a once Glasgow nightlife staple? For some yes, one wrote: “Missed my second home”, whilst another commented: “Best news I’ve heard all week.” This came from a TikTok post which blew up after teasing the public to “Save the date”, followed by 30th October.

However, this excitement may not be felt by all. In fact, many young people are opting for other ways to spend their free time, as sober activities have hit Glasgow by storm. Generation Z, or “The sober generation” have made a name for themselves by opting for booze-free fun more than any other. 

A 2023 study by Drinkaware reported that 21% of 18-24-year olds were teetotal, a figure higher than older generations. Another 2023 study by MINTEL also showed that when asked about the social activities of 18-25-year olds, only 35% said that bars and clubs are the place to be. This study clearly suggests that traditional British pub life may be on the decline; efforts have been put in place by popular Glasgow venues to adapt to this change. 

The Tiki Bar in Glasgow launched a new interactive darts campaign at the start of this year, with the goal of attracting an audience who are interested in more than just alcohol. Other pubs have also followed this trend, with Glasgow bars creating more sober socialising such as pool tournaments, pub quizzes, board game nights and various other events that aim to target “gen sober”. 

But will Driftwood's new and inventive ideas be the glimmer of hope in Glasgow's fading pub scene, or is it just another bar past its prime. For many, this reopening has created an excuse for another night out in Sauchiehall Street and a trip down memory lane. But can nostalgia alone be the revival of Glasgow’s once thriving nightlife?